By Jessica Ye (Jessica Yap)
Some friendships simply make sense the moment you see them together. That effortless dynamic sits at the heart of the latest campaign from Jo Malone London.
Titled Sisterhood, the campaign features Huh Yunjin and Nakamura Kazuha of LE SSERAFIM, whose easy rapport feels genuine rather than staged. Their interactions capture the kind of connection many of us recognise immediately—the friend who understands you without explanation, who shows up in both the big moments and the quiet ones.
It also reflects how beauty campaigns today are shifting away from distant glamour towards something more personal and relatable.
At the centre of the campaign is Jo Malone London’s English Pear fragrance story, inspired by the crisp freshness of orchard fruit.
Two scents anchor the collection. English Pear & Freesia carries the warmth of sunlit orchards and russet pears, layered with delicate white freesias, rose, and grounded in patchouli.
English Pear & Sweet Pea captures the freshness of green pears in a spring-kissed garden, paired with pastel sweet peas and powdery white musk. Both fragrances feature an English pear in every bottle, tying the story together.
The English Pear line extends beyond colognes to include bath and body products, home fragrances, and everyday essentials. Highlights include candles, diffusers, body creams, lotions, the English Pear & Sweet Pea Hair Mist enriched with argan oil and pro-vitamin B5, and hand creams offering eight hours’ moisturisation. The collection is designed to be layered, paired, and gifted, letting scent become a quiet way of showing someone they matter.
Earlier this year, the English Pear story was fronted by Georgia May Jagger, who brought a different mood to the orchard-inspired narrative. You can revisit that feature on Couture Troopers here.
With Sisterhood, the focus shifts from the orchard itself to the relationships that shape our lives. In a world that moves quickly, it’s a reminder that the friendships we hold onto often become the ones that matter most.
The English Pear collection is now available online and at Jo Malone London boutiques islandwide.
